Burger King worked on its sandwich for about two years before bringing it to market, Ellie Doty, chief marketing office for Burger King North America, told CNN Business. To help distinguish the product, Burger King also renamed the sandwich, calling it the Ch’King (previously, it had been referred to as the hand-breaded crispy chicken sandwich.)
Now that the sandwich is officially here, the brand plans to raise awareness and drive sales with a special offer: From June 3 until June 20, customers who order a Ch’King through Burger King’s website or app will get a Whopper for free
“We have used the time … to lock up our supply chain,” she said. “We feel confident in our ability to supply our launches.” The phased rollout also gave employees time to get used to the process of preparing the new sandwich, Doty said.
The sandwich will be priced between $3.99 and $4.99 depending on the market, Doty said.